Standing Up Against Domestic Violence with the Purple Purse Challenge

This post is part of a sponsored campaign with The Allstate Foundation and MomSelect. All thoughts and opinions are my own.


We’ve all heard of domestic abuse, it’s in the news, it’s happened to a friend, sister, co-worker….someone in our lives.  We may not even be aware of it at times, but unfortunately it happens to one in four women.  That’s more women than breast cancer, ovarian cancer and lung cancer combined.

We all know that women are physically, sexually and psychologically abused but what you may not have ever realized is that financial abuse is a very real thing and happens in 98% of all domestic violence cases.  I have known a little about financial abuse for a long time in part because of Made for TV movies but didn’t realize just how much it plays a part in why women stay in abusive relationships.  I always thought that it was fear and low self esteem that causes them to stay, but more often, it is because the woman has no money, no resources to leave and they are left trapped.

That is where the Purple Purse Challenge with Allstate Foundation comes in.  They are investing more than a half million dollars and you can help too by going to and joining the challenge!  You can help ensure domestic violence survivors – likely someone you know – aren’t financially trapped in an abusive relationship by opening your heart and wallet to stand up for survivors and the organizations that serve them.


When you donate to this worthy cause, you would be joining Kerry Washington, Emmy-nominated actress and domestic violence activist, as she serves as a Purple Purse ambassador to help raise awareness for the cause.  She has also designed a limited-edition purple purse to represent the center of a woman’s financial domain and to inspire women to reclaim their financial independence.


Another great way to promote awareness for the Purple Purse Challenge is with the Purple Purse Tassel Charm.  It is not only fashionable, it can help open the dialogue about domestic abuse and for someone that is suffering, it can help give them hope and I like to think that if they saw my tassel, they would know that I am someone they can turn to for help.


I urge everyone to head over to for important tips and tools to help you recognize domestic violence and financial abuse, talk about it and end it.  I believe that recognizing the signs is most important as it can truly save lives!

If you or someone you know needs immediate help, call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224.

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